E-commerce
Shopify
France
2025
Shopify
France
2025
UX/UI
Code
Jitensha
The bicycle becomes a singular object. Jitensha develops a minimal and precise approach to personalization. We designed a custom Shopify theme, integrating a fluid and intuitive configurator aligned with the existing design system. The site extends the brand’s universe — refined, controlled, and entirely built to support each configuration.
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