Laurence Bras




Creation
Paris is home to a large share of the fashion, jewellery and design brands selling online. Competition is fierce and visual standards are high: a store has to be as refined as the product. We design custom Shopify stores that express each brand’s world: editorial product pages, lookbooks, capsule collections, drops, pre-orders. On the technical side, we build the store to scale: Shopify Markets for international sales, multi-currency, B2B and wholesale for retailers. The result: a reliable, fast platform your team runs on its own.
Redesign
A Shopify store can function… without truly performing. Before any redesign, we analyze the existing platform: user experience, journey clarity, technical performance, design consistency, and commercial effectiveness. This approach allows us to fix what limits conversion without systematically starting from scratch. Redesign becomes a strategic lever, not just a visual refresh.
Migration
Looking to move from another e-commerce platform to Shopify? We manage migrations to Shopify or Shopify Plus while ensuring continuity of data, SEO, and user experience. Products, customers, orders, and content: everything is handled to ensure a smooth transition, without disruption for your teams or customers.
We are based in Toulouse and have worked with Paris brands for years. The process is well established: video workshops, regular check-ins, shared tools, and meetings in Paris at key project milestones. That’s how we designed the Laurence Bras store, rebuilt Visionnaire’s e-commerce site, and created the Shopify stores of Lucas du Tertre, Goodmoods Éditions, Tityaravy and Maison Germaine. Very different brands — ready-to-wear, jewellery, furniture, publishing — sharing one thing: attention to detail. You work directly with the people who design and build your store, with no middlemen.


We don’t deliver a store and disappear. Maintenance, improvements, optimizations, new features: we support our clients long-term with a clear and pragmatic approach. Shopify is a living platform. We help you fully leverage it as your business grows.
We support Paris brands with the standards they expect and the availability of a compact team. We work with brands looking for more than a well-configured theme: a clear, consistent and effective platform.
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Strong Shopify expertise, focused on real e-commerce
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A custom approach, without generic solutions
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A precise balance between strategy, design, and technology
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Projects built to last, not just to impress
Creation, redesign, or evolution: we help you build an e-commerce store aligned with your goals, today and tomorrow.