Laurence Bras
At Pam, we help fashion, ready-to-wear and accessories brands design and rebuild their Shopify store. We craft e-commerce experiences that translate a brand's world: art direction, product storytelling and shopping journeys built to convert without ever compromising on style.
AgencyShopifye-commercemode
A Shopify agency
for fashion &
ready-to-wear brands
Creation
Custom Shopify e-commerce store creation
We design custom Shopify stores for fashion brands: ready-to-wear, designers, established houses, or labels at launch. In fashion, the image sells as much as the product. We craft the art direction, the staging of collections, the product page, and the shopping journey — from lookbook to cart. Size and colour variants, drops and pre-orders, lookbooks, size guides: we make the most of Shopify to serve your brand's codes, with no compromise on style or performance.
Redesign
Shopify store redesign and optimization
A Shopify store can function… without truly performing. Before any redesign, we analyze the existing platform: user experience, journey clarity, technical performance, design consistency, and commercial effectiveness. This approach allows us to fix what limits conversion without systematically starting from scratch. Redesign becomes a strategic lever, not just a visual refresh.
Migration
Migration to Shopify and Shopify Plus
Looking to move from another e-commerce platform to Shopify? We manage migrations to Shopify or Shopify Plus while ensuring continuity of data, SEO, and user experience. Products, customers, orders, and content: everything is handled to ensure a smooth transition, without disruption for your teams or customers.
Our approach
Every project starts with a framing phase: content structure, message hierarchy, user journeys, and technical and editorial constraints. Design is never decorative. It serves meaning, guides reading, and establishes the right atmosphere. Development prioritizes performance, simplicity, and longevity, using modern and reliable technologies.
Long-term Shopify support
We don’t deliver a store and disappear. Maintenance, improvements, optimizations, new features: we support our clients long-term with a clear and pragmatic approach. Shopify is a living platform. We help you fully leverage it as your business grows.
Why choose Pam as your Shopify agency?
We support fashion and ready-to-wear brands, from emerging labels to established houses, with a demanding approach attuned to the codes of the industry. We work with brands seeking more than a well-configured theme: a store that embodies their world and sells their collections.
01
Strong Shopify expertise, focused on real e-commerce
02
A custom approach, without generic solutions
03
A precise balance between strategy, design, and technology
04
Projects built to last, not just to impress
Let’s discuss your Shopify project
Creation, redesign, or evolution: we help you build an e-commerce store aligned with your goals, today and tomorrow.
Frequently asked questions
Do you work with fashion and ready-to-wear brands?
Yes. Fashion is one of our favourite fields: we build Shopify stores for ready-to-wear, designer, and accessories brands, such as Laurence Bras.
Is Shopify a good fit for a fashion brand?
Absolutely. Shopify natively handles variants (sizes, colours), drops, pre-orders, and size guides, while offering a fast, reliable foundation to showcase your collections and convert.
Is Shopify good for SEO?
Yes. Shopify provides a strong SEO foundation: speed, security, and clear structure. However, SEO depends primarily on site design: architecture, content, internal linking, performance, and mobile experience. We integrate SEO from the design phase to build Shopify stores that are visible and sustainable.
How much does a Shopify store cost with an agency?
Budget depends on scope: design, features, content, SEO, migration, and business complexity. At Pam, we design custom projects built for profitability and scalability. Every project begins with a clear discussion about needs, goals, and priorities.
