Laurence Bras




Creation
We design custom Shopify stores for fashion brands: ready-to-wear, designers, established houses, or labels at launch. In fashion, the image sells as much as the product. We craft the art direction, the staging of collections, the product page, and the shopping journey — from lookbook to cart. Size and colour variants, drops and pre-orders, lookbooks, size guides: we make the most of Shopify to serve your brand's codes, with no compromise on style or performance.
Redesign
A Shopify store can function… without truly performing. Before any redesign, we analyze the existing platform: user experience, journey clarity, technical performance, design consistency, and commercial effectiveness. This approach allows us to fix what limits conversion without systematically starting from scratch. Redesign becomes a strategic lever, not just a visual refresh.
Migration
Looking to move from another e-commerce platform to Shopify? We manage migrations to Shopify or Shopify Plus while ensuring continuity of data, SEO, and user experience. Products, customers, orders, and content: everything is handled to ensure a smooth transition, without disruption for your teams or customers.
Every project starts with a framing phase: content structure, message hierarchy, user journeys, and technical and editorial constraints. Design is never decorative. It serves meaning, guides reading, and establishes the right atmosphere. Development prioritizes performance, simplicity, and longevity, using modern and reliable technologies.


We don’t deliver a store and disappear. Maintenance, improvements, optimizations, new features: we support our clients long-term with a clear and pragmatic approach. Shopify is a living platform. We help you fully leverage it as your business grows.
We support fashion and ready-to-wear brands, from emerging labels to established houses, with a demanding approach attuned to the codes of the industry. We work with brands seeking more than a well-configured theme: a store that embodies their world and sells their collections.
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Strong Shopify expertise, focused on real e-commerce
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A custom approach, without generic solutions
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A precise balance between strategy, design, and technology
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Projects built to last, not just to impress
Creation, redesign, or evolution: we help you build an e-commerce store aligned with your goals, today and tomorrow.